I debuted on Twitter by managing three different Twitter accounts for different websites. I have to admit I had no idea what I was doing when I started. As the job quickly became overwhelming I had to enlist additional help from a colleague who was also new to Twitter. To make my expectations perfectly clear I came up with some introductory Twitter Guidelines to help any newbie. They were so helpful in upping the quality of my tweets and attracting the followers I wanted, that I thought I would share them with you.
1. Create a Following:
One of the purposes in creating a twitter account is to enhance your presence on the web. You can to do that by creating a following that finds your tweets valuable. These are some things you can do to accomplish this:
- Follow people who share similar interests as you (i.e. career development, social media, personal branding, etc.)
- Unfollow people that do not share valuable information
- Organize those you are following into lists
- Write good tweets
2. Vary your Posts:
Successful Tweeters vary on the number of tweets they share per day, somewhere in the 5 – 20 range. They also vary what they tweet. Here are some ideas:
- Info Tweet – what have you read, what have you seen, what have you heard, what’s happening, what websites are interesting?
- RT, Retweet good tweets that others have shared – be sure that the links do not get cut off so always edit before sending
- Comment Tweet – use the @username to answer or comment on others tweets, if you engage your followers they will engage with you
- Thanks Tweet – “TX for the follow @username”, “TX for the mention @username”
- You Tweet – post links to your articles with in your own blog or website, follow the 90/10 rule: 90% post about others, 10% tweet about you.
- #followfriday - on Fridays suggest @username people for your followers to follow
3. Write Good Tweets:
This is a quick checklist for writing good tweets that will be read by your followers:
- Use correct grammar
- Use twitter lingo
- Check to be sure tweets inspire, inform or empower followers
- Check the links to be sure they work
- Use a service to shorten links, such as http://tinyurl.com or http://bit.ly/
- Re-read tweets before sending
- Use #hashtags to get message across, but don’t over #hashtag each message
- Use catchy headlines
4. Maximize your Reach
To maximize the distance your tweets can go you should follow these principles:
- Send out tweets between 9am and 6pm, focusing on 2 – 3pm, Monday – Wednesday
- Add “PLS RT” or “please retweet” to the end of posts
- Use as little characters as you can so others can retweet you
These guidelines keep changing the longer I tweet. What are your tips for finding Twitter success?