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How To Write A LinkedIn Recommendation In 3 Steps

LinkedIn is the leading social networking site for professionals.  My favourite thing about it is the Recommendations feature.  It allows your connections to leave endorsements of your work on your profile for others to read.  They are mini reference letters that answer the question for readers, “Why should I network or do business with this individual?”

Writing recommendations for other professionals is one way to show your appreciation or whom you are connected to.  The most common reason to write a recommendation is that it leads to receiving recommendations.  LinkedIn prompts recommendation receivers to reciprocate with writing a recommendation for the person who recommended them.  The reason you want to write and receive well-written LinkedIn recommendations is because they are evidence that you are who you say you are; they endorse your personal brand.

Personally, I enjoy writing recommendations, unfortunately, not every professional has the gift of writing. With that comes dread that leads to writers block.  I’m presenting a simple process for composing a LinkedIn recommendation that you will be proud to give.

Step 1. Brainstorm

Most LinkedIn recommendations hold similar information.  You will need to brainstorm responses to these common questions for each recommendation you write:

  • How long have I known this person?
  • How do I know this person?
  • What key projects or work have we collaborated on and the result (think numbers)?
  • What outstanding skills (know how), attributes (characteristics and attitude), and expertise (knowledge) does this person possess?
  • How did working with this person make me feel?
  • How did/does their work benefit the project, company, or field we work in?
  • Would I work with this person again?
  • Why do I recommend them and for what?

If writing comes naturally to you then this is all the information you need to compose your recommendation.  If you are still struggling then read on.

Step 2. Fill In The Blanks

With the answers to the above questions on hand, writing a LinkedIn recommendation is as easy as filling in the blanks.  There are many common sentences found within LinkedIn recommendations.  You can take almost any recommendation you read and break it down into its essential elements that you can then replicate in your own words.

Here’s an example of a generic recommendation:

“I have known Joe Smith for 5 years.  We worked together at ABC Company.  One of our key projects was developing an employee engagement strategy that resulted in increased employee retention by 80%.  Joe is extremely confident, determined, and outcome-oriented.  His expertise in human resources and employee engagement strategies far surpasses others in the field.  I welcome the opportunity to work with Joe again in the future.”

When broken down into its essential elements it looks like this:

“I have known name for # years.  We worked together at company name.  One of our key projects was project name that resulted in project resultName is attribute 1, attribute 2, and attribute 3.  His/her expertise in outstanding knowledge and outstanding skill far surpasses others in the field.  I welcome the opportunity to work with name again in the future.”

Some other common fill in the blank statements you could use are:

  • In the # years that I’ve known name I’ve been continually impressed with skill, characteristic, and expertise.
  • Name is has a reputation for being attribute 1, attribute 2, and attribute 3.
  • Name is known for his/her skills in outstanding skill 1 and outstanding skills 2.
  • Name was the driving force behind name of project that resulted in…
  • I highly recommend name if you are looking for someone who is knowledgeable about outstanding expertise, skilled in outstanding skill, and name an attribute.

3. Edit

Pick the above statements that fit your needs best and use them as a starting point for writing your recommendation.  Once you fill in the blanks, I encourage you to edit what you’ve written to be more personal to your experience with the person you are recommending.  When you think you are done your recommendation, read it out loud to yourself.  If it flows well, then you may have a winner.  Get someone else to proofread it for grammar and punctuation; it’s hard to see these mistake yourself.  Finding those types of mistakes in a recommendation discredits the author and looks bad for the person you are recommending.  When you’re ready send it to the person you are recommending with a personalized message.

With this three-step approach writing a LinkedIn recommendation does not have to be a daunting task.  Simply answer the questions above to give you the content you need to write a recommendation worth reciprocating.  Happy writing!


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Establishing Your Online Presence Without Social Media

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Whether you are ready to leap into the world of social media or not, people are already talking about you online—and they may not be saying what you want them to say about you. It might not be that they are saying bad things; they just might not be saying what you want them to. By establishing your presence online you are able to influence what people are saying about you, by framing who you are and what your business can do for others.

There are two types of online profiles. In previous posts we discussed interactive profiles (aka social media) and the basic elements of an online profile. This post discusses non-interactive profiles (aka static profiles), places for one way sharing of information; you talk and your audience listens.

Some static profiles to consider are:  Read More…


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6 Social Media Sites For Building Your Online Presence

Establishing your online presence is essential to influencing what others are saying about you on the internet. Previously we discussed the basic elements of an online profile. Now we’re going to move into the types of profiles to consider: interactive and non-interactive. Interactive profiles are built on Web 2.0 technology and are often referred to as “social media.” These are platforms for you to interact with your target audience, virtual meeting places for people to get to know each other.

Some popular social media sites to consider are: Read More…

Social Media for building online presence


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3 Questions That Lead To LinkedIn and Social Networking Success

There is a lot of info out there to increase your efficiency with social networking. A Google search turns up several results—I simply looked up “how to network with people” and a book by Harvey McKay, titled “Dig Your Well Before You’re Thirsty” came up. As the title indicates, it does make sense to have a well ready by the time you need to drink from it. Likewise, active social networking turns up the most results when created before you need the benefits of the network itself. It is best to use a simple strategy developed by answering the three simple questions outlined below. Read More…


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How To Turn Facebook Into A Virtual Resume

Facebook has changed it up again; Facebook Timeline has been launched and the response has been well received. It’s an entirely new way to look at social media profiles and the change works in your favour. For the first time you can go back and edit your past activity on Facebook by adding life events and status updates. This means you can go back to your birth and recreate your life on social media, filling in the gaps for your friends.

This is incredibly beneficial for job seekers. There are over 800 million active people on Facebook and one of your friends may be the connection to your next job lead. Are you ready? Besides posting that you are looking for work in your status updates, you can make the most of Facebook’s current functionality by making these updates to your profile.  Read More…


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5 Elements Of An Online Profile

People are talking about you online! A simple Google search will reveal where your name is popping up, and you might not like what you read. All self-employed individuals should engage in online brand management to influence what others are saying about them. This includes having well-crafted profiles on several platforms where you will find your target audience. Chris Kulbaba of LinkedIn Heavyweight explains it this way:

“Marketing is made up of the four “P’s”: Product, Price, Placement, and Promotion. With Social Media, you get the four P’s leveraged for free, as well you get the two “T’s”: trust and transparency. So, in the new world of business, 4P’s + 2T’s = customers buying your product!”

The first step to establishing an online presence is formulating a winning profile that will be consistent on all platforms. This includes the following… Read More


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Are Social Buying Coupons Worth it for Small Businesses?

Social Buying CouponsSocial buying coupons have got consumers in a shopping frenzy this Christmas.  Companies offer amazing discounts through social buying sites for their goods or services if a certain number of coupons or deals are purchased.  At first glance social buying coupons seem like an effective way for local customers to get a great discount on gift certificates and products, and get their Christmas shopping done on budget this year.  It also seems like a great way for small businesses to increase their sales.  But do social buying coupons do what is intended?  Sure the steep discounts attract a large numbers of new patrons initially, but do they create repeat and loyal customers?  Read more…